The
content of this lecture goes around Public Media which is much different with commercial
media, so let’s define it firstly.
In general, media whose mission is to serve
or engage a public. Public media include traditional publicly-funded
broadcasters and networks … as well as public uses of new platforms and
distribution mechanisms, such as the Internet, podcasting, blogging.
Increasingly the term "public media" is less associated with taxpayer
supported media; it may be for profit so long as its ultimate purpose is to
serve the public and not to turn a profit.
WGBH Educational Foundation Conference
Open Content and Public Broadcasting (19-21
September 2006)
Therefore, the point of public media
is to provide non-profit productions for public, it can make money but this
money will still serve for human. From
the definition, it is easy to find the role of public media which is supporting
of public and democratic process. The
value of public media is not money but “Public Value” (Embedding a ‘public service ethos’; public consultation).There are many organizations belong to public media
in the world. The image below reveals the Public Media in every country.
There are some well-know public media
which we should remember:
Australia -- ABC, SBS Singapore – MediaCorp
China – RTHK Canada – CBC, RCI
Japan -- NHK India – AIR, Prasar Bharati, DDI
Korea – KBS, MBC, EBS Germany – DR, ARTE, ZDF
America –NPR New Zealand – TVNZ
England -- BBC, Channel 4 Thailand -- NBT
The functions of public media are
obvious from normal days. Through watching public function, you will have
nation building, national heritage, national identity and national
conversations. Commercialization of public media is in order to make money and
put it back into programs, so it is not real profit and it is still not same
with commercial media.
“It is such a special vehicle for
voices to be heard … [for] visions and viewpoints … ignored by commercial
media.”
Robert Richter
The reason why Robert said this is the
style of public media. It is serious, broadsheet style, importance over
interest and considered, not quick. However, some people maybe feel opposite for
boring, elitist, limited interest, poorly presented and out of touch. Public media
has some challenges for producing quality, making themselves relevant, engaging
with the democratic process.
That is all about this lecture, the
public media. The link below is a really valuable article
of Chinese public media. (This article is in Chinese but still need to keep)
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